Articles

• Using Video to Promote Your Organization — article includes 5 tips
• Using Social Media to Market for Free 

Examples

• We have a facebook page for our office and have been thinking about placing an ad--targeted, e.g., to folks who say they're in the Class of 2012. We can send updates to "fans," they can upload photos or videos, and we have set up the site to grab RSS feeds from our blog to import as notes.
• Similar to the pledge idea above, I think it would be interesting to spur the campuses to compare their activities with each other, and, dare I say, compete.  Recyclemania got a lot of play on the campus where I work, and I even received an e-mail about it as an alum from a different college.  There the campuses compete to divert the most trash from the landfill in various categories.  I don't want to commodify service but there could be challenges in refelctive events.  Who organized the biggest hunger banquet? Who got the most students to attend a lecture on local homelessness